In this economy, people might be more hesitant to open their wallets and purses. But based on the results of a recent survey conducted by the American Academy of Cosmetic Surgery (AACS), that doesn’t mean they’re not paying attention to how they look.
In fact, AACS surgeons in the U.S. reported an 8% increase in the number of cosmetic procedures they performed in patients between 2008 and 2009, according to the AACS 2009 Procedural Census. In 2009, AACS members performed an estimated 1.7 million cosmetic surgery procedures–more than double what members reported in 2005.
TOP FIVE “INVASIVE” PROCEDURES
1: Liposuction (also called liposculpture)
In 2009, > 92,000 fat removal/body contouring surgeries were performed. The fact that liposuction has been the most popular procedure performed by cosmetic surgeons since 2005 comes as no surprise to Dr. Macdonald who has seen this increase reflected in his own practice, with the most commonly requested treatment areas being abs and flanks.

before inner+outer thighs lipo

after inner+outer thighs lipo
Women are more likely to request treatment of inner/outer thighs and arms, while both men and women seem to equally request treatment of the chin/neck which often starts to sag once we hit the 50s.
Select Category “Liposuction” here on the blog to follow the patient experience stories highlighted here.
2: Blepharoplasty (eyelid lift)

before upper+lower bleph surgery

after upper+lower bleph surgery
More than 60,500 men and women had an eyelid lift, a procedure aimed at removing excess fat and skin from the upper and lower lids. If you are looking to rejuvenate a focal point on the face and are trying to keep downtime to a minimum, blepharoplasty is a great place to start, and provides a maximum impact given the importance of our eyes in both daily communication and social connection.
Dr. Macdonald has also seen the boom of this procedure in his practice as baby boomers are striving to stay looking as young and beautiful on the outside as they feel on the inside.
Select Category “Blepharoplasty” here on the blog to follow the patient experience story highlighted here.
3: Breast Augmentation – Dr. Macdonald doesn’t perform this particular procedure, but is happy to provide referrals to well-qualified surgeons.
4: Facelift
In 2009, more than 34,000 people underwent a facelift, hoping to improve the most visible signs of aging on the lower third of their face.

before face/neck lift

after face/neck lift
While facelifts are a favorite among older patients–average patient age is 54 years–Dr. Macdonald says, “I have patients in their 40s requesting a nip and tuck for their face.”
Contrary to the past approach of waiting for one major “uplift” at a later age, more patients are opting for a series of less obvious surgical adjustments over the 40-65 years range so their aging progression is subtle, almost invisible.
5: Sclerotherapy
A treatment used to remove unsightly spider and varicose veins, sclerotherapy rounds out the top five “invasive” cosmetic procedures.
Dr. Macdonald uses the latest in laser technology, the VariLite™ laser alone or in conjunction with a direct injection of a sclerosing solution into the vessels. Selection of the appropriate treatment modality depends on the vessel diameter. The laser treatment is most effective in treating smaller-diameter vessels, while the sclerosing solution is better suited to the elimination of larger ones.
TOP FIVE “NON-INVASIVE” PROCEDURES
1: BOTOX®
These wrinkle reduction injections, targeted at the upper face have increased 157% since 2005, making it the overwhelming number one “non-invasive” favorite.
See this article here on the blog where BOTOX®goes head-to-head with Dysport™, another very successful wrinkle reducer formulated from the same purified protein of botulinum toxin A.
2: Fillers
Fillers – Restylane, Juvederm, Radiesse – are used to offset volume loss and other facial aging concerns. They’re gaining popularity fast. With longer lasting options becoming available, filler use continues to increase.
Compared to a facelift, the price tag for fillers-at least in the short term-is more attractive to many who want a quick fix without significant down-time.
3: Chemical peels
In 2009, AACS member practices reported performing 163,000 chemical peels. At an average price of $125, peels are more affordable than any other facial rejuvenation.
Dr. Macdonald’s Medical Esthetician, Amy Crowley, performs a variety of peels to help patients achieve healthy, rejuvenated, vibrant, youthful skin with minimized texture, tone and pigmentation irregularities.
Select Category “Chemical Peel” to see a full patient experience story.
4: Laser Hair Removal – Dr. Macdonald doesn’t perform this particular procedure, but is happy to provide referrals.
5. Microdermabrasion
This lunch-hour facial rejuvenation/scar revision favorite completes the “top 5 non-invasive” list. The MicroPeel treatment is a professional-grade exfoliation treatment that smoothes, refines, evens, and brightens dull, lackluster skin. It’s like getting Microdermabrasion and a light chemical peel in one 30-minute treatment without the down time.
Dr. Macdonald’s Medical Esthetician, Amy Crowley, has 11 years of experience in medical aesthetics and dermatology treatments for pre-surgery preparation, post-surgery optimal healing and elongation of results, as well as her personal passion and focus on building lasting skin health regimens that keep your skin rejuvenated, fresh and vibrant your whole life through. As such, she offers:
- a MicroPeel treatment–currently running a special through March 31st where you can purchase a 3-pack of MicroPeels for $300 (vs. the usual single treatment price of $150).
Patients overwhelmingly agree that this treatment makes you immediately look and feel great with no down time and no big expense! If you have specific skin questions or are wondering if this treatment is appropriate for you, Amy is happy to receive your questions at amylovesskin@gmail.com. She’ll do her best to give you the answer you seek, but be aware that for some specifics she’ll need to actually see your face. She does offer complimentary skin assessments for new patients though, so it’s worth the trip!
For more information on any of these procedures please call 415-956-3223.